Tools are labelled by skill level, so a marketing manager and a developer can work in the same workspace without stepping on each other. Start with the core tools; reach for the advanced ones when you want measurement.
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Core
Website scans
“Is my site saying clearly what I offer?”
Audit pages for the structure, clarity and on-page signals that help both search engines and AI systems read your content. Results are grouped by page so you can fix one URL at a time.
“What does ChatGPT say when customers ask about us?”
Save how ChatGPT answers the prompts that matter to you, and revisit them over time to see how descriptions of your brand change. Snapshots are a record of a moment, not a permanent position.
Concrete content suggestions tied to observations, ready to hand to a writer or developer. Mark tasks complete to build a record of what your team shipped.
“Where does neutral, reliable sourcing about our topic live?”
Find related Wikipedia articles and understand where reliable, neutral sourcing matters. This is research, not an invitation to edit articles about yourself.
Compare your pages with competitors that appear in answers and see where their coverage is stronger: missing questions, thinner explanations, inconsistent facts.
“What are real people asking that we never answer?”
Surface relevant Reddit discussions where people ask the questions your content should answer. Use them to shape your own pages, and contribute genuinely only within each community’s rules.
“How close is this page to the query, measurably?”
Measure how semantically close a page is to a target query using embeddings. Useful for developers and technical SEOs who want evidence before and after a rewrite. A higher score is a signal to investigate, not a ranking promise.
Keep each brand or client in its own workspace with its own scans and snapshots, invite colleagues with access controls and produce reports that explain findings in plain language.
No ranking guarantee. AI Search Console provides observations and recommendations only. It cannot guarantee rankings in any search engine or mentions in any AI-generated answer, which are determined by third-party providers. Product examples on this site are illustrative and do not show real customer data.