AI Search Console is designed for in-house marketing managers and marketing agencies. You can start with basic web skills and grow into the advanced tools, or hand them to the developer on your team.
In-house marketing managers
One brand, a clear list of what to improve
You already juggle the website, campaigns and reporting. You need to know what AI answers say about your products, and a short list of what to fix, without a new specialist hire.
Check how AI answers describe your products and services
Turn findings into briefs for writers and developers
Keep a record of completed tasks to share with leadership
A typical week Re-run your key snapshots, ship two content tasks, note what changed.
Marketing agencies
Many clients, each in its own workspace
Clients are asking about AI search. You need a repeatable process, findings that stay separate per client and reports that explain the work in plain language.
Separate client workspaces with their own scans and snapshots
Team access so colleagues can collaborate per client
Reports that explain findings without jargon
A typical month Scan each client, refresh snapshots, deliver a report with completed tasks.
Skill range
From basic web skills to advanced developers
Each tool is labelled by skill level, so everyone on the team knows where they can contribute.
Level 1
Basic web skills
You can update a page in your CMS and write a clear paragraph.
What you will use Run website scans, save ChatGPT snapshots, read recommendations, look up related Wikipedia articles.
Level 2
Comfortable with SEO
You know your way around titles, headings and search intent.
What you will use Compare competitors cited in answers, mine Reddit for unanswered questions, prioritise briefs.
Level 3
Developer or technical SEO
You want measurement before and after a change.
What you will use Run cosine similarity tests between pages and queries, and validate whether a rewrite moved closer to intent.
Probably not a fit
When to look elsewhere
You want a guaranteed position in AI answers. Nobody can honestly offer that.
You want content published automatically without human review.
You only need classic keyword rank tracking. Dedicated SEO tools do that better.
No ranking guarantee. AI Search Console provides observations and recommendations only. It cannot guarantee rankings in any search engine or mentions in any AI-generated answer, which are determined by third-party providers. Product examples on this site are illustrative and do not show real customer data.
